Cauldron : Veganuary

Working on behalf of Lucre, I created these designs for Cauldron for their Veganuary campaign and announcement of the brands commitment in becoming carbon neutral. The media mailers incuded seed packets, tote bags and branded gardening gloves, amongst other items. These were intended to be handed out to the public at London Liverpool St Station; however due to Covid, were swapped to Influencer partnership mailers. I illustrated the flower characters to be fun, playful and eyecatching, and to reflect the nature of the guerilla seed-bomb packet; sprinkling the seeds in an outdoor space and waiting 
for the wildflowers to bloom, creating pops of colour in an 
urban environment.