CBC 'play area opening soon' poster campaign (design refresh)
Over the Spring of 2018, Crawley Borough Council undertook several major redevelopments of its playgrounds, which unfortunately meant that they would be closed for long periods of time. We needed to communicate this and so it was a great opportunity to rethink how the council announce these types of closures, as they can be unpopular, and so move away from the standard corporate style to a friendlier, more playful design.
Main A2 poster.
Opening soon alternative A4 design (with space for manual entry of date). Printed as a pad with pre-cut holes so easier to affix to playground fences.
Development of hero artwork and texture choices, used across larger A-frame designs and A3-A4 notices.
Mockup of A-frame artwork.
