CD Projekt Red is now Europe’s most valuable game company ahead of Ubisoft. With the company really starting to make a name for itself and cement its position at the top, the identity would benefit from a refresh to solidify it’s dominance or it may be left behind.
The concept and storytelling is already strong and so I don’t want to change that. Therefore this rebrand will be to update the look not the idea.
-Make it simpler
-Make it work on small scale
-Maintain the brand values
-Keep the general concept
Below highlights the origin of my working process in Photoshop, after this I go into Illustrator to refine the logo and typography.