Celebrate Campaign
Celebrate is the first campaign from the Stonewall and UK Black Pride partnership. Embodying disco through colour, type and as an ode to the history of Stonewall and freedom of expression, it aims to support and encourage people from the BAME and LGBTQ+ communities to unapologetically express and celebrate their authentic selves, in the name of pride and in the face of discrimination.
“ Celebrate, turn your thoughts to love ”
– Earth, Wind, & Fire (Celebrate, 1975)
The campaign represents history and pride through symbolising beauty and unity in diversity through typography, using colours which echo both the disco era and the colours of the pride flag, and using a bright, bold and busy visual language to communicate the message
Limited edition records sold alongside the campaign to raise money for Stonewall and UK Black Pride. The records feature tracks from the disco era which either applaud diversity, or whose artist has faced oppression, or both.
Project Tags
Companies
D&AD New Blood
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