Heinz is one the world’s most well known brands. Enjoyed in Michelin-starred restaurants and roadside cafes alike, the brand has been part of consumers everyday lives since it was established in 1869. Over the years, Heinz had diversified into new categories and markets, flexing its identity to match. Our job was to create the first-ever global masterbrand for Heinz, uniting its expansive portfolio of products by creating one distinctive and ownable proposition for the brand.