Celebrating International Women's Day at Yonder, with The North Face

Poster & socials identity for IWD Event ran at Yonder, a climbing wall based in East London. Illustrated and designed by myself. Visuals of the character are an obtuse nod to beloved 1940's media icon 'Rosie The Riveter'. Highlighted elements of physicality and play within the typography and iconography, refer to the business' own tactile and dynamic ethos and environment.