Celebs Vs Pets
Celebs vs Pets; does it get much more MTV?
Without the ability to shoot the talent, the identity had to rely entirely on elements from the show.
I pulled out objects that represented each challenge that the contestants take part in and worked with designers from the MTV team to model them and the lighting environment, for the titles.
Celebs: Shiny. Pets: Hairy.
Titles that transformed from glossy and sprouted hair... Made sense to me!