Central Cee: Wild West

Born and raised in Shepherd’s Bush, the Wild West of London, Central Cee has been releasing underground drill music for years, but 2020 saw him finally break through. Throughout the first year of the pandemic, he managed to release five singles and promised big things with his studio mixtape – Wild West – gaining attention from artists like Big Sean in the process. Wild West received huge praise from critics, with NME calling it “a tantalising look at drill’s future”. To launch this career-making effort, we worked with CMS Music Media to take over Manchester, Birmingham and London, including our site in Central Cee’s home of Shepherd’s Bush. With a mega-size mural, digital screen and billboards, it was an eye-stopping display in vibrant orange. In fact, Central Cee even showed up in a matching car – to feature the site in his latest music video and promo.