Centre Pompidou

The redesign of Centre Pompidou was inspired by the iconic staircase located on the front facade of the museum. By deconstructing its architecture, the logo became an abstraction of the center. Eventually the entire design system used this shape as a mask for potential applications. The shape masked current and permanent art pieces as well as interactive content on social media which would build up the entire design program for The Centre Pompidou. The project maintains a youthful tone throughout the design to honor the museum's art collections, atmosphere and architecture. Furthermore the color palette, patterns and textures were used to develop an engaging, fun and colorful branding project.