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Cesar: Cesar Sundays

BRIEF: FIND AND FILM A UNIQUE STORY OF A DOG AND ITS OWNER SPENDING SUNDAY TOGETHER.


Petfood brand Cesar commissioned three short documentary films depicting real-life owners and dogs around the world spending their Sundays together.
The brand was so impressed with the response they commissioned a further film from the pitches received.
Background:
Cesar is a delicious dog food that is often only fed occasionally as a treat or an enjoyable addition to everyday, boring, dry dog food.
We wanted to attach Cesar to the special moments and meals that we have to make sure dog owners include their dogs in these moments.
Sunday is one of these special moments. So we wanted to make a film to celebrate Sundays spent with our dogs using real-life dogs and owners.

What we were after:
We wanted to capture real-life owners and dogs around the world spending their Sundays together.
We wanted filmmakers to deliver a narrative of one owner and their dog that spend their Sundays in less conventional ways – whether they were Trekkies at a Star Trek convention, surfing or paragliding together.
The dogs could be guide dogs, racing dogs or working dogs but we wanted the emphasis always to be fun/relaxing and on the relationship with the owner. We asked filmmakers to find an interesting dog-owner duo and capture the narrative of a Sunday they spend together.
The selected directors’ films were intercut with UGC footage shot in Open Studio to create a global ode to the real-life joy of sharing Sundays with our dogs all around the world.
See the full brief here.

See the final film here:

Selected stories took us all over the world. See full films from the Alps, Madrid, the UK and Hong Kong below:

PIKI & SAMI by MIIKA VASO

FINNISH DIRECTOR MIIKA’S EXTRAORDINARY FILM WAS SHOT OVER TWO DAYS IN THE FRENCH ALPS

BILBO & JONATAN by GERMAN MAIREN

GERMAN FOUND A UNIQUE PARTNERSHIP OF MADRID TAXI DRIVER JONATAN AND HIS FAITHFUL CO-PILOT, BILBO

NIXON & SAM by SAM HUNTLEY

SAM’S MOVING FILM BROUGHT TOGETHER NIXON AND HIS OWNER, SARAH, VISITING HER FATHER ON A WEEKEND IN SOUTHAMPTON, ENGLAND

FRANKIE & YIN-YING by CHRIS CHUNG

UK-BASED CHRIS FLEW TO HONG KONG TO CAPTURE HIS STORY OF YIN-YING AND HER NEW FRIEND, FRANKIE, SETTLING INTO THEIR NEW LIFE IN THE CITY

See other Flare Studio live briefs here.

Project Tags

  • Cesar
  • advertising
  • film
  • filmmaker
  • Live brief

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