Chain Gang

Chain gang (noun) - a group of cyclists in a close knit formation. For this project I was asked to come up with a new, cycling focused E-magazine along with the branding, layout and a series of illustrations. As a way of unifying the many diverse categories of modern cycling culture the name was chosen to focus on the community aspect of the sport, whilst the logo focuses on a component (the chainring) that is present in bikes of all specialisations. The custom typography used is inspired by old motorcycle club jackets - organisations that have a strong sense of family and loyalty, along with a unifying shared interest.