#CHALKitUP | Campo Viejo
How would you help Campo Viejo, an old wine brand steeped in tradition, attract new consumers and engage existing audiences?
Campo Viejo sources fruit from all three sub-regions of Rioja: Rioja Alta, Rioja Oriental and Rioja Alavesa. The natural soils found in these regions are predominantly chalky which in combination with other elements offer more special qualities to wine and differentiates them from other brands.
#CHALKitUP aims to appreciate the natural aspects involved in growing grapes in Rioja by using chalk to connect people together through exchange and collaboration of memos and doodles.
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