The Chandon body of work is a true example of developing a brand and fleshing it out over many different touch points.
I've been across this project since its inception, developing its strategic and creative platform. Creating the concept and imagery for magazines, newsprint, and outdoor adshells and billboards.
Chandon has been a great brand to run, as its diversity of work that comes from it is so varied; POS, On and Off trade material, Event development (Chill sessions, High tea, Summer Parties, Happy Hours), Merchandise (ice-buckets, glasses, uniforms, cake stands, edible branding, service equipment, Developing the social strategy and facebook and instagram content, as well as developing imagery for all assets online.
This campaign has been adopted in the Asia Pacific.