When partner Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
At the heart of the production was an interactive cinematic video unlocking the watch’s features and beauty as well as providing high-end 3D assets for later use in collateral web and print ads.
Business Unit Director: Marcin Molski