Chanel: The LBD

Brief: For this campaign of the Copywriting: Inventing the brand personality class, Select a product for an existing brand. Craft a strong ad that promotes this product which will include a headline, tagline, supportive copy, and visuals. The catch? You'll execute this ad in 4 distinct years: 1920, 1970, 1999, and 2021. You will be expected to manage the proper voice, tone, and words for your ad to be effective over those years, without changing the campaign. My idea was to create ads for Chanel’s iconic and timeless Little Black Dress.