Channel 4 Ad-break Take Over #TogetherAgainstHate

I’m so proud to have worked on this project. #TogetherAgainstHate Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff which has sadly worsened during the pandemic. Taking over an entire ad break during Channel 4’s Gogglebox, the thought-provoking work features real audio recordings and CCTV footage of the verbal and physical abuse experienced by each company’s employees and delivers the important message that violence and threatening behaviour is never OK. The work illustrates some of the 400 plus abuse incidents that UK customer-facing staff experience every single day that are perpetrated by a small minority of people. Campaign title: #TogetherAgainstHate Production Company: The Outfit Director: Matt McDermott Creative Director: John-Paul Smith Producer: Alex Dawson Group Account Director: Natalie Reed 1st AD: Stevie Fylan DOP: Marcus Domleo Steadicam Op: Rory Moles Set Designer: Bryony Edwards Hair & Makeup: Alison Dunwell VFX: John Langham & Matt McDermott Editor: Steve Gibbs (Bubble TV) Grade: Marty McMullan (Bubble TV) Sound Design: Jack Rowley (Bubble TV) Post Producer: Kabir Malik (Bubble TV) Press: https://www.creativereview.co.uk/together-against-hate-channel-4/ https://www.channel4.com/press/news/channel-4-and-nationwide-building-society-partner-co-op-and-network-rail-highlight https://www.thedrum.com/news/2020/10/19/channel-4-uses-googlebox-ad-break-highlight-abuse-faced-uk-customer-facing-staff https://www.theoutfituk.com/together-against-hate-launches-to-highlight-shocking-abuse-of-uk-staff/ https://colleaguestories.coop.co.uk/2020/10/16/tune-in-to-channel-4-tonight-and-take-a-stand-together-against-hate/