Channel 5 launched as Britain's fifth public service broadcaster in March 1997 and reaches 4 in 5 of the UK viewing public each month with a broad mix of popular content, including quality factual programmes, entertainment, reality, sport, 5 News. Sister channels 5STAR, 5USA and Spike compliment Channel 5, while My5 is a free video on demand service with the latest programmes from Channel 5, 5USA, 5STAR, Spike and milkshake!