CHARKOYN - Brand Identity & Illustration

For the branding of CHARKOYN, the goal was to create a unique and eye-catching brand that reflected the brand's focus on high-quality products and standing-out. The resulting logo features a minimalist design with bold/artistic typography. To complement the brand's visual identity, i also created a series of illustrations that add an artistic and personal touch to the brand's visual identity. The slogan "OUTSTANDING STANDING-OUT" reflects the brand's desire to be unique and stand out in the market. This is reflected in the fashion collection, which features high-quality pieces made from premium materials in a range of timeless styles. The colors scheme is eye-catching and memorable, helping the brand to stand out in a crowded market.