Charles Bridge Merchandising

The European Tourism Association ran an international design competition for a full brand identity, including merch, for a European landmark of our choice. The aim was to inspire tourists from across the globe to not only visit, but to take home a souvenir, with the hope of inspiring Europe's most popular landmarks to join a new European Tourism Collective. I rebranded Charles Bridge, Prague's iconic landmark. I wanted to capture the essence of Charles bridge and the feeling it invokes people. A fairytale-like destination with a rich and ancient history that can be seen through majestic paintings.