Charles Bronson for Sonos

Playbar from Sonos is a sleek, wireless solution for television and music lovers. For a commercial that touts this two-way power, they required a strong visual to transition from what was happening on screen to the Playbar's powerful music streaming capability. Boasting one of film's all-time classic soundtracks, Once Upon a Time in the West both looks and sounds great when connected with Playbar. We worked with the estate of Western legend Charles Bronson to clear the rights to use his image in a Sonos TV commercial, ensuring ensure that when the commercial cut from a shootout on-screen to a song that echoed the confrontation, his face would make a real impression.