Charles Ford London

  • Noma Humphrey
Charles Ford is a luxury luggage and accessories retailer that seeks to be the online destination for travel items of all kinds. Contemporary, international and informed, this British brand truly sells luggage as fashion, adopting a high-end department store presentation and an editorial feel that was missing in this sector.
I spent three years working with Charles Ford as Content Manager and Online Editor. During this time I controlled all written and visual content across channels, moulding the company's tone of voice and aesthetic and delivering the fresh, exciting communications that helped launch the business.
In addition I steered the CRM strategy, growing the audience and establishing standards for communication with different customer segments. Tweaking the content strategy in line with engagement and sales insights I was able to develop an innovative, effective cadence of contact within an industry that usually suffers due to the infrequent need to buy luggage.

Images: Charles Ford and stocked brands
Charles Ford is a unique luxury luggage and accessories retailer poised to position itself as the premier online destination of its kind. Our distinctive take on travel retail combines a carefully curated selection of high-end accessories, a sharp trend focus and an exciting editorial edge.
At the core of Charles Ford is an innovative British heritage brand with exemplary customer service including same-day deliveries throughout London and a personalised online retail experience that provides unrivalled product information, intuitive shopping, style-savvy presentation, lifestyle and travel features.
Additionally we benefit from a wealth of experience and existing infrastructure,courtesy of our sister company Global Luggage, one of London’s leading luggage companies with over 10 years in the business and two prominent locations on Oxford Street and in Piccadilly.
Although the two companies remain separate, distinct enterprises, Charles Ford is well-equipped to begin trade like an established undertaking with road-tested processes in place.
Travel in style, be it on a cross-continental getaway, an evening out or your daily commute. Our cleverly comprehensive product offer includes established market-leaders like Rimowa, quirky British designers like Lulu Guinness, sophisticated performance brands like Victorinox and cool,contemporary collections like Côte&Ciel, Ecoalf and C6.
Specialist pieces from emerging artisans sit alongside celebrated leisurely luxe labels, classic business tools and in-transit essentials for young creatives and the young at heart. All equally encompass our finely tuned balance of fashion and function, as well as our dedication to quality, craftsmanship and character.
Our vision is to be the foremost retailer of luxury luggage and accessories – a one-stop destination for a myriad of travel requirements underpinned by expert industry advice and meaningful editorial inspiration. Beyond our merchandise, that ranges from vintage-inspired vanity cases to classic suit carriers, technically-adept business briefcases to casual backpacks and plush suede duffle bags, Charles Ford will offer high-end handbags, an aspirational selection of small leather goods, designer sunglasses and any additional items essential for a smooth and aesthetically-pleasing travel experience.