Charles Jeffrey Loverboy

His brand Charles Jeffrey LOVERBOY encompasses a fashion label and a cult club night, each informing the other. The LOVERBOY night forms the primary research for Jeffrey’s collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand For this project we collaborated with The British Council and THENEWGEN scheme to communicate the aesthetic of emerging talent. My vision was to present Charles Jeffreys LOVERBOY collection by making my own custom Vinyl covers through collage. I thought this was appropriate as Charles Jeffrey’s collections are heavily inspired by 80’s glamour, disco and nightlife.