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Charley Noble

When the wax loving-folk at Charley Noble approached me seeking a brand identity to fit their sea-salt infused soy wax candle company, I was all too happy to help.

Together, we poured through naval fables until we eventually came across the story of Charles Noble, a British sea merchant reputed to have ordered his crew to, at all times, keep the ship's copper smokestacks bright.

It was the perfect allegory for this pair of candlemakers from Coogee who too demand perfection and are as equally committed to 'keeping it bright' as old mate Charley.

Credits

Matthew Alexander

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