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Charlotte Tilbury - Who Could You Be? - United Kingdom

Harlequin Design appointed GIFGIF to create a unique experience for Charlotte Tilbury customers visiting the brand’s new counter in John Lewis, Oxford Street.
The campaign asked, “#WhoCouldYouBe” and invited shoppers to pick one of Tilbury’s make-up personas – The Rock Chick, The Bombshell and The Golden Goddess to name just a few. After being made up by the Charlotte Tilbury artists in their chosen look, the customer then created a GIFGIF at our booth. The GIFs were displayed on large screens in the main window of John Lewis, Oxford Street and the result was an eye catching display, beckoning passers-by to enter the store.
The happy customer not only left as a window star with a celebrity inspired make-up look but also received a text message to their phone with a link to their GIFGIF to share on Facebook, Twitter and Instagram.
GIFs Taken: 1271
Shares on Social Media: 612
Estimated Reach: 132,702

Project Tags

  • Social Media Marketing
  • Retail
  • Beauty
  • Activation
  • GIF

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