#Chaskiboost by Adidas

I prepared a job for my university, it is a campaign simulation of the Adidas company, for the launch of Ultraboost shoes, in a specific market. Next, I will make a brief explanation of the project. The Chaskis, the messengers of the Inca empire, stood out for being agile, highly trained and in good physical condition. They were responsible for carrying messages and gifts, with distances of up to 240 km. That's why it was decided to use the Chaski culture and associate it with the Adidas Ultraboost, shoes with a great reputation among athletes. The campaign is aimed at the Andean Community segment, made up of Bolivia, Colombia, Ecuador and Peru, which were previously part of the Inca empire and currently has an approximate market of 120 million people. Taking into account the presence of Adidas in those countries, I decided to use the Hashatag called #Chaskiboost, mentioning the chaskis combined with the word Boost, which will be accompanied by landscape images from the different territories of the Andean region. I decided to make use of the image of an Inca monolith and use the stars in the background, adding the words "no limits to exist", with this I wanted to make a reference, that the will that the Chaskis had never ceased to exist, and This will prevail for generations and will be an inspiration to never give up.