Cheeky Vegan x Do The Green Thing

As part of a six-week intensive training programme with Creativity Works: Advertising and partners, I was briefed to work with a team to come up with a campaign to encourage men to be more green - Do The Green Thing. I was apart of the Ideation process and concept curation. I was responsible for the brand rollout with how it will be communicated to the world. I was also responsible for creating the brand visuals and helped to establish the brand’s tone of voice.