Chelsea in Bloom

To create an eye catching store front entry for Chelsea's prestigious annual floral art show and London's largest free flower festival. Alongside a team of florists from TUFF (The Urban Flower Firm), we created a beautiful entry at our Sloane Square store for the 2019 show and went on to win a Gold award. I worked with the marketing and merchandising team to facilitate the installation and attended, on behalf of J.Crew, the Cadogan awards evening to receive our Gold certificate.