Chelsea Football Club’s pre-season USA tour started in July, and with Chelsea’s new ownership under American businessman, Todd Boehly. I took on the task to rebrand and design a concept idea of how the tour could attract the American audience. The branding of the tour should create a sense of familiarity, excitement, and engagement by utilising the clubs association with US sports and culture along with Chelsea's already existing identity. You can view the project further through my website, euphyistheo.net/graphicdesign