This was an Annual report brief for Chem+co Pharmaceuticals.
The brief requested idea development for the layout to focus on the experimental but legible. I design that excites, educates but feels corporate.
The brief outlined that Chem+co had a modern ethos that allowed for agile business units within its business structure, that their business was always changing and transforming, that it was dynamic and continually evolving and breaking away from old practises.
Through my idea generation i realised that the company was a whole but made up of many small but important parts that once put together formed a more solid unit. The use of circles or dots represented this and allowed for this graphical element to be used throughout whenever necessary. Pulling out important bits of information. The circle also followed the clients name and logo with its circular typeface.