Cherieby x Eduard Garcia (In production)

The pandemic brought major shifts to our digital and online presence, McKinsey suggests for retailers "omnichannel experience ... is a requirement for survival". This meant more demand for retailers generating a digital footprint, especially for content marketing material. Focussed on the lifestyle market, this concept for a marketing media toolkit for brands allowed easy collaboration with media and publishers for content stories. We worked with the London based illustrator, Eduard Garcia to conceptualise our first two content niches - Culture and Community. Studio art is in final production along with accompanying tool-kit guides.