Cherry - Cereza - Dessert shop
Visual identity, packaging and uniforms for a dessert shop /// Role: Graphic Designer & Art Director
Cereza is a Colombia start-up which makes artisanal desserts with fruits.
For many months Cereza (Cherry) has delivered products at a local level, and now it is so popular that it wants to create a more solid visual identity.
The study of the form through calligraphy was the main step to illustrate the brand. I represented the movement and softness of the cream using the cherry colour. It is a happy and friendly brand that induces the desire to eat.