Children's Day Campaign | HBB

Challenge: Hamilton Beach is a premium kitchen appliance brand. Children’s Day is a great time to engage followers but the challenge was how do we make the activity around what kids like? Insight: The recipes kids love are absolutely different and always creative. Idea: Tell us what your children love! The idea was simple. Parents had to create recipes, the good old homemade dishes, that their kids love. They didn’t have to be fancy; they just had to be made out of love. And the best part? We were not even the judges of it. All the entries we received were put out for public voting, and the best ones won. To further give it a push, we initiated an influencer collaboration. Results: Post Reach: 27K+ Post Impression: 5K+ Participation: 100+ Instagram Page Reach: 38k+ Facebook Page Reach : 54k+ Post Engagement: 900+ All organic! �