CHINAKWE MERCH COLLECTION - CAMPAIGN AND LAUNCH PARTY

Capitalizing on the prior success of Chinakwe garments, I spearheaded the relaunch of a line of t-shirts and sweatshirts inspired by our latest art series. Recognizing the high demand from followers and returning art buyers for new Chinakwe Garments, I proposed this initiative as a strategic move to further engage our audience and expand our brand presence. Taking charge of every aspect of the Chinakwe Merch launch, I curated the pieces, coordinated manufacturing processes, and created the brief for the photoshoot, ensuring that each garment perfectly captured the essence of our latest art series. From sourcing photographers and videographers to styling the models and curating promotional content, I meticulously planned and executed every detail. The culmination of these efforts was the highly anticipated "Merch Launch Party," which I organized with a budget of £500. This event proved to be a tremendous success, with over 70% of the stock sold on the launch night alone. The remaining inventory swiftly sold out online in the days that followed, underscoring the overwhelming positive response to our merchandise collection. Through my hands-on involvement in every stage of the Chinakwe Merch launch, I demonstrated my ability to drive creative initiatives from concept to execution, effectively leveraging our brand's aesthetic and audience engagement strategies. It was a rewarding experience to see the tangible impact of our efforts, and I am excited to continue spearheading innovative projects that elevate the Chinakwe brand and resonate with our audience.

Skills

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