Chio Crisps New Flavours Launch

Challenge: Launch two out of the ordinary crisp flavours, Shawarma and Spicy Chicken Wings for Intersnack (Chio Chips Brand). Solution: Romania's Got Talent alumni, the hip-hoppers Tutu and Krem, teased the target audience to drop them a word that rhymes with Irresistible in order to prove that the new flavours are just that irresistible. Overall, we covered all 424 words that rhyme with Irresistible and for each we created a matching video (with a rhyme battle). The campaign ran on Chio's Facebook Page. Results: 18.000 words entered in the app; 22.274 visits; 9483 users; 87.856 video views.