I was briefed to create a campaign to advertise the partnership with Eat Grub, Corona & Brooklyn Lager and creative a visual identity which could be associated with ‘I’m a Celebrity... Get Me Out Of Here’ since the campaign would be timed to launch alongside the show It was important to use a jungle/exotic theme and allude to the idea of play/discovery/experimentation with the bugs All photography, filming and editing by Film Sprockets.