Chloé - brand analysis and branding experience

Creating this broad brand analysis was a part of the University Digital Media + Branding project. After choosing a brand, my task was to analyse it from different angles to find a gap in the market or something that is missing or unclear in the brand agenda. That all was a foundation to build a proposal of what I would do to fill that gap and create greater brand awareness. As a result, I have created 2 broad analysis documents available here (https://agnieszkamrowka.wixsite.com/portfolio/branding) and event templates including mood boards, invitation and promotion mockups. It was an amazing experience which has let me gain knowledge about planning, branding and digital marketing as well as increase my analysis skills. The whole project was based on Chloé and its partnership with Unicef launched in October 2019 #GirlsForward. The project has been submitted to my university on 14/01/2020