Choo Choo Wonderland

  • Natascha Ng

I completed a 6-week internship at LETS, Zhuhai, China. I took on the role as project manager for a model train exhibition which was to open within LETS cultural district. My role included designing a promotional leaflet; researching, interviewing and producing content for the exhibition; and designing the exterior and interior for the exhibition and shop. We decided to transform the whole area to appear like a traditional railway station. We were keen to have lots of areas with photo opportunities to allow for social media promotion. The leaflet also doubled as a train themed board game. The idea was that it would be distributed to hotels and would not only promote the exhibition but provide children with entertainment in the room. There was a long window display which we designed to appear as though it was the cross section of a train carriage. We had hung the interior of the carriage, such as the table or lamp, from the ceiling to give the display depth.