Ciara O'Neill | Handcrafted Lighting

Driven by her passion for material innovation and organic structure Ciara O’Neill makes exquisite sculptural lighting that celebrates the subtle interplay between light and shade. Her dedicated passion and pioneering craftsmanship informed the brand's visual language. I took inspiration from the beautiful sculptural light-forms and the distinctive fabric colour finishes. I created a unique logotype and introduced a simple graphic pattern. Product imagery is kept simple, celebrating the sculptural beauty of her work with a clean visual style. I also incorporated behind the scenes, workshop imagery to showcase the handcrafted nature of each light and the pioneering manufacturing process. The scope of work included branding and logo design, a beautiful print and digital brochure, creative direction of a new collection of photography, a fully responsive website and social media assets.