CIMONE is a new luxury womenswear brand under the creating direction of Carli Pearson (formerly of Alexander Wang, Pucci, McQ, and Stella McCartney) launching AW16. Ahead of the launch I have been involved in many aspects of the brand image and creative production. This has included:
Overal image consultation |
Photoshoot production and art direction with photographer Paul Gore |
Web design and code: www.cimone.co.uk |
Photoshop work / creating animated gifs |
Shooting behind the scenes film, including time lapse GoPro studio filming |
Film editing using Final Cut Pro |
Shooting Polaroids and analogue manipulations |
Adobe Illustrator work - planning laser cut leather system for woven garment construction |
Managing the company's Instagram account and creating dedicated content including 15 second short films and gifs |
Creating HTML newsletters using customised Mailchimp templates |
Copywriting / Press engagement |
General project management duties |
The project is ongoing and will include event and presentation planning, as well as look book production.