A solar powered hotel in Jogjakarta, Indonesia. not forgetting the essences of traditional heritage of Indonesia in modern, Contemporary, And also futuristic design approach.
The idea is creating an identity that has a consistent pattern that acts as a way to identify the brand, while other hotel brands tends to identify their brand by stamping their logo in their marketing materials.
Why CIRCA?
Circa interprets the motion of the Sun that rotates and creates an unity. This hotel is fully inspired by the Sun since the building is powered by Solar Panel. The patterns that are used in the identity were inspired by the illustration inside a Gunungan, one of many pieces of Wayang (Indonesian Shadow Puppet) and they are often used to show the next chapter in the play. In this case it carries the meaning of A New Chapter in Life, because every new chapter in our days always begin with the existence of the Sun.