Circular Economy in action

  • Laura Donaldson-Davidson
  • Gabrielle Marsan

As the world’s population is growing, so are its needs. The circular economy redefines our traditional economic model which has now reached its limits. This isn't recycling rebranded, it's full supply chain management taking into account resource management across the board - water, waste and energy. There are three players, the brands that produce the products, the consumers that buy them and companies like Veolia, an enabler giving products a second, third or fourth life. Veolia believes we can do more. The company is constantly developing innovative ways to companies and cities to gain access, to preserve and replenish precious resources. Interview with Estelle Brachlianoff, COO of Veolia