Circus Leeds, formerly Leeds Children's Circus, is a charity that teaches circus skills to amateur and mid-level children and adults. They are expanding to be more inclusive of adults and families. To accompany this, the charity needed a new visual identity. This new identity is bold and contemporary, making sure to stay clear of any circus cliches. It plays with type in a fun way, using bright colour to enhance this, which hints at inclusivity. The shapes reference children's colouring books, a youthful and engaging design element.