Circus Popup

This project is a Pop-Up Store located in Rimini (Italy), Piazza Tre Martiri. The aim is to create a mobile space for merchandising related to the Museum Federico Fellini, a well known Italian Director. At the same time the space becomes an itinerant opportunity to enhance and promote Fellini and his works. The space is designed to emphasize the continuity between inside and outside. From the outside, visitors perceive a place similar to an aviary or a circus tent. Each "slice" is a tribute to a Fellini character. The same character is represented inside the tent through giant sketches. The circus theme is also reflected in the interior furnishings.