WE DEVELOPED CITY BEACH'S NEW WEBSITE, BASED ON WEBSPHERE COMMERCE, IN JUST 100 DAYS.
Australia's largest surf, skate and lifestyle fashion retailer, which has over 60 stores across Australia.
City Beach were looking to implement a scalable eCommerce infrastructure to help them become a true multichannel, multi-national business as they looked to develop their online business.
We developed the new website, based on WebSphere Commerce, in just 100 days. We are also helping City Beach shape their multichannel strategy to be a unique, rich and interactive shopping experience.
Salmon integrated a number of world class eCommerce technologies on the website including SOLR, CyberSource and PayPal. Google Analytics allows City Beach to monitor website traffic and site usage patterns to constantly optimise marketing effectiveness and proactively work towards meeting customer needs on the site.
“Fit guides” and live chat functionality are available for real-time advice and guidance. Customers are also able to make informed purchasing decisions based on customer reviews, leading to higher conversion rates and increased average order values.
The site offers customers the choice to buy from over 100 iconic brands including Billabong, DC Shoes, Etnies, Quicksilver, Reef, Rusty, Rip Curl, Roxy, Vans. www.citybeach.com.au aims to provide the same fun and unique shopping experience you get from visiting one of their stores.
The “Gig Guide” lets you know which celebrities are visiting or playing music in store.
Customers can view, download, upload and comment on videos on CityBeach TV. A “Wish List” lets customers add their favourite items to their own personal list or share with their loved ones or friends. In addition customers are encouraged to interact via other social media channels, like Twitter, Facebook and YouTube.