Split into teams, we were tasked with creating a mock City of Culture bid for a small town in the UK. After pulling names out of a hat, our team had selected Luton, not far from Greater London in Bedfordshire. Luton held the headquarters of Vauxhall Motors Ltd for a hundred years (until 2002); and prior to World War II had a very prosperous and renown hat-making industry, and were particularly known for weaving hats from straw.
We wanted to weave (no pun intended) the history of Luton into a modern logo, and the straw hats worked out as a great way to does this with subtlety. Beyond that, it allowed us to experiment with colour and how branding could be used very effectly, using these strands commonly in our advertisements and creating themes based on specific colour usage.
For example, we created a series of lanyard designs that people could wear at events, using our three colours to separate into staff (blue); attendants (pink); and reporters (yellow). The strands were used abstractly in the background to loosely indicate this theme here. Also, since Luton could offer a variety of different events to people, we split these into three groups: arts, sports, and education (blue, pinkand yellow respectively).
The above shows a ticket to be used at one of the events, highlighted with a blue ribbon to indicate a category. We also created animated e-tickets for phones which featured QR codes that would be scanned (in place of the barcodes that feature on the paper tickets).
One of my teammates for this project was the talented Jacob Towle; to see more of this project (and his work), click this link: https://the-dots.com/users/jacob-towle-751202