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City Of Firsts

Commissioned by Sam Pattinson at Treatment Studios
London Vodafone partnered with the GLA and Bompas & Parr, to present the world's first multi-sensory fireworks display in London on New Year's Eve. This activity signalled the launch of Vodafone's new brand campaign [firsts.com]. Vodafone firsts inspires people to do something remarkable for the first time using mobile technology

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