City Pantry
Development of Brand and guidelines, marketing materials and content for corporate food delivery scale up
City Pantry makes ordering food for the office as easy as possible, by letting the customer filter their search by cuisine, budgets, headcount, dietary requirements or meal-type. From meeting food and team lunches to work events and more.
I was brought onboard to write brand guidelines (logo pre-existing), create fresh content for marketing, redesign assets such as a welcome email series and advise where the brand could go next, including pitching for the 2020 advertising campaign.
I was able to push boundaries with some of the digital ad creatives, this resulted in CTR of 2.1%, an increase of over 200% on social channels such as LinkedIn.