City States

  • Andres Del Risco
  • Andrea Musso

An immersive e-commerce website with an easy to manage back-office and seamless front-end use. ‘City-states’ or polis defines the several states within an ancient Greek city, these states each had their own individuality but also found peace and strength when united together as a whole. This is where City States draws its inspiration and freedom to move within the fashion spectrum, collaborating with an eclectic mix of creatives, producing an iconic contemporary fashion brand.

APPROACH
The City States team needed an easy to manage back-office for products and order management, payment options and marketing tools built in, and so WooCommerce was determined as the appropriate platform to host the website.
Although City States came to FDRY with a design for their website, our own designers have revisited the design to refine the site as the company has grown. Always in keeping with the ethos of the company, our designers have kept their work minimalistic, edgy and clean.
RESULT
A perfect platform for both a shopper and for City States. The website has a front-end that is attractive and encourages the user on an encompassing journey defining City States subcultural foundation and values. The back-end allows City States to manage their stock and products with ease, allowing more time for creating exclusive, iconic clothing for this contemporary brand.