Insight
Credit cards can be complicated. APR, interest, 12 month introduction deals. It's about time someone made them simple. Introducing the Halifax Clarity Card - the credit card with nothing to hide.
Imagination
We needed to introduce the first completely B.S. free credit card to Halifax banking staff. So we sent them a massive surprise with just a little bull. Clive.
Impact
The card was a success and Clive even picked up a DMA Gold!