Clarks Kids AW15 — Global Advertising Campaign

  • Mark Geoffrey Thompson
  • Alice Conway

Clarks together with global advertising account holders BBH asked us to conceive and direct the Clarks Kids AW15 global advertising campaign. A campaign and shoot that saw us work up to nine different collection stories and locations. Our aim was to capture the sophistication and timelessness in the collection, whilst staying true to Clarks’s over arching ‘Life styled by Clarks’ message. We focused on the current shift in kids wear, pushing a more sophisticated and modern styling, all the while making sure to communicate that this precious British family brand is for everyone. Shot by Tim Marsella. Take a look at our Clarks Adults Aw15 campaign too.